Design That Works

With more than 30 years in graphic arts, including print and digital design, illustration, marketing and advertising management, copy writing, photography and more, I'm confident my talent and experience will be of real value to you. Please take the opportunity to review my portfolio. You will want to download some samples and my personal resume.

See my portfolio sampler»

When You Need a Versatile, Experienced and Knowledgeable Graphic Designer

Graphic Design, Marketing and Advertising Coordination

Jeff Toler

Versatile, experienced, knowledgeable - these are the qualities gained from hands-on, effective graphic design and marketing/advertising management. I have recently completed nearly 13 years of in-house design and marketing and advertising coordination with four different Southern California manufacturers.

Print design, Media Advertising and Placement, Web Design / Marketing and Copy Writing are but a part of the many skills and talents acquired from a rich and varied career. This all translates into a sensible choice for your department or project. To discuss your assignment or project please contact me: j.jeff@tolerdesign.com

 

Packaging

Design and conceptuals for folding carton, corrugated box (POP experienced), poly bags, clamshells and blisters - with in-house experience, working with specialty printers and packaging vendors

Sales and Marketing Collateral

Working for three different Southern California manufacturers, four years as a printing broker, years of freelance design and advertising support, buying and selling literally hundreds and hundreds of thousands of dollars of printing has made my work designing for print applications highly refined and suitable for any pre-press department or press - including offset litho, ROP, silkscreen, flexo/direct and digital. My work is always clean and free of error.

Illustration

A diverse offering of stylized line art, renderings and cartoons are available to choose from - by hand or computer aided, both effectively and with attention to answering concept solutions foremost in mind. My preferred style is something I like to call: "hero art."

Media Advertising

Few designers would be willing to negotiate media advertising schedules and placement on a regular basis. Many in-house marketing departments expect this however. My experience with media placement is heavy in the trade-media but extends to consumer as well. My advertising design and development experience will save time, money and problems because I know and understand print media demands! Your direct mail campaigns and projects are designed and produced with a thorough knowledge of all current postal and printing standards and guidelines. Web design is offered with the design architecture based on SEO objectives. Indeed, SEO is offered as part of my services.

Logo and Corporate Identity

Logo design is my specialty. I have been developing logos and identity programs for more than 30 years. I have valuable experience in trademark registration and copyright issues as well. My design style is clean, straight-forward and sensible, but clever and sophisticated. Your logo will be original and memorable - and reasonably priced!