The Experience You're Looking For...
| email: | j.jeff@tolerdesign.com |
| address: | 2084 Covington Ave., Simi Valley, CA 93065 |
| phone: | 805-796-0377 |
Media, Skills and Management Qualifications Summary:
Serving as in-house Senior Graphic Designer, and Marketing and Advertising Coordinator with major manufacturing companies, I am experienced in corporate identity, branding, media advertising design, placement, sales collateral and packaging design. I am experienced as a digital design and print salesman and pre-press production manager, both independently and on staff. I am a versatile and veteran graphic designer, illustrator, art director, writer and photographer; skilled and polished in corporate identity, media advertising design, sales collateral, packaging and web design. Employing the Macintosh platform, I routinely design and develop to output-ready digital files in Adobe CS3, (Illustrator, Photoshop and InDesign) Quark, Dreamweaver, Microsoft Word, PowerPoint, Keynote and others. Recently responsible for all in-house marketing and advertising management, media placement, web design, creative, art direction, writing and production design and in-house photography
Work History
Sr. Graphic Designer/Marketing Manager (2007 - 2009) Waterway Plastics, Oxnard, CA
Inheriting an obsolete in-house graphics department I was charged with its complete overhaul. The objectives:
1. Fresh new redesign and reorganize two annual product catalogs
2. Completely rebuild the corporate web site with an entirely new design overhaul incorporating current XHTML/CSS standards
3. Redesign all sales and marketing collateral
4. Create an extensive trade media campaign / direct all media placement and scheduling
5. Hire a new associate artist to assist me (directly from Boston, MA)
6. Rapidly and effectively redesigned corporate logo/ID
7. Design/art assignments also include all product labeling, all in-house photography, instruction sheets and trade show graphics and strategizing
8. All hiring objectives achieved within the first nine months of employment.
9. Saved the company over $35,000 in catalog printing costs over previous year (then later combined both books for better marketing and sales goals while holding down expenses)
Senior Graphic Designer (2000 - 2006) Dataproducts USA, LLC., Thousand Oaks, CA
Dataproducts offered new and unique challenges to produce packaging solutions to existing problem blister cards and folding cartons requiring readiness within extraordinary deadlines:
1. Designed and developed entire line of branded inkjet, toner and ribbon packaging
2. Designed and directed media advertising, sales collateral, multimedia and web sites
3. Designed and developed packaging concepts and strategies for release in the nation's leading super retailers - store brand and private labeling
4. Designed packaging for popular "Ink Station" inkjet refilling kit
5. Directed all artwork overloads through outside vendors around the country and overseas
6. After only four months I was named "Employee of the Month"
7. Awarded the annual "President's Award" for unique and outstanding contribution
Marketing/Advertising Coordinator, Multimedia Manager and Designer/Art Director (1996 - 2000) Ricon Corporation, Panorama City, CA
1. Developed in-house marketing position for a manufacturer of wheelchair lifts, elevators, accessible van conversions and related mobility products into a department of seven people
2. Art directed or designed all sales collateral and media advertising
3. Produced various sales, broadcast and operational videos
4. Contracted and directed various design firms, video production houses and printing firms
5. Appointed the Ricon official spokesman and coordinator during their sponsorship of the PVA Veterans Wheelchair Games and conducted seminars for sales dealer sales meetings and NMEDA association conferences
Freelance Advertising/Design (1994 - 1996) Designer, Illustrator, Writer: Simi Valley, CA
Clients: Commart Printing & Graphics, New Start Homes (healthcare provider), UniHealth, CliniShare, Haas Automation
Design Consultant/Sales (1993 - 1994) Commart Printing & Graphics, Chatsworth, CA
Provided sales and production management including trade-buys in 4 and 6-color printing. Clients: Summer Praise '94 Inc. (concert promoter) Phil Barfoot Music Company, SilverSpring Music Group, CTP Graphic Solutions among others.
Advertising and Design Services (1990 - 1993) Toler Design Group, Northridge, CA
Clients: First Independent Trust Deed Services, Trustee Corps, Nationwide Title Clearing, Mortgage and Financial Employment Services. Several independent video distributors and entertainment companies
Art Director/Senior Designer (1987 - 1990) Sampson Advertising West, Inc., Reseda, CA
International Creative Entertainment, Impulse Entertainment, Garland-Drake International, JM Montgomery Engineering, Aerovironment
Sales/Production Manager/Art Director (1984 - 1987) The Graphic Arts Connection, North Hollywood, CA
Accounts: The Broadway Department Stores, Magnum Entertainment, Prism Entertainment, Numerous print accounts
Freelance Advertising/Design (1980 - 1984) Greater Los Angeles, CA area
Clients and Accounts: Nine West Communications/Design, (American Tombow, California Hardware) CPS Communications, (Gas/Oil, industry) Anderson Design Associates, (Nissan, Chrysler Corp., Mattel) Alan Herman Associates, Church/Gage & Associates (National Pax/Otter Pops, California Cheese) Cherub Publishing, Fred Stoffel Associates
Education:
Art Center College of Design, Pasadena City College, Glendale Community College, California Pacific School of Theology, La Canada High School. Various paid seminars and certificate courses
Memberships:
Former member - Board of Directors for WYNGS; (a non-profit organization helping deserving spinal cord injury patients.) Sonrise Christian Fellowship; SEO Training: Bruce Clay, Inc.
